Counting the cash cows

More of this and Uefa might be on to something

More of this and Uefa might be on to something

As I contemplate getting up at 4.45 on a Saturday morning to watch Bayern vs. Chelsea I not only question how I get my kicks, but also the status of the European Super Cup, and where it sits in the pantheon of recurrent non-events on the sporting calendar. After roughly two and a half minutes of concerted thinking time, it makes it into my top five.

What follows is a shortlist of damp squibs. To qualify it has to take the crème de la crème of professional sport in a particular discipline, and then make them perform in an event so devoid of meaning that it renders their efforts – and those of the watching public – almost futile.

European Super Cup

We begin with this annual fixture between the previous season’s Champions League and Europa League winners. Staggeringly, the Uefa equivalent of the FA Community Shield has been running, in one shape or form, since 1972.

Last year, Chelsea – as Champions League winners – treated the game against Atletico Madrid with utter contempt, lazily going 3 nil behind to a Falcao hat-trick in the first half, before saving a modicum of dignity in the second stanza and coming away with a 4-1 loss.

This year, the only reason I’m contemplating the early rise again is because of the José and Pep element. In popular folklore, José is the villain and Pep is the shining white knight. But, I’m an avowed follower of the cult of José; his prickly charm and insolent attitude trump Pep’s holier than thou persona for me.

That doesn’t hide from the fact that the event itself is a virtual dead rubber. Yes, there’s a trophy up for grabs, but the main baubles are handed out in May. At least the World Club Cup has an intercontinental edge to it. This is just an inconvenience to clubs whose attentions are now focussed on their domestic league campaigns.

NFL Pro Bowl

Can’t say I know much about this event but any game that ‘borrows’ elite sportsmen to play for a team they have no real affinity for, in what is essentially an exhibition match, has to be pretty prominent in this list.

Indeed, the annual match-up between the best players from the two NFL Conferences is in danger of being seen as a bit of a farce. Every year the biggest concern of teams is to avoid injuries to the star players. The Associated Press wrote that players in the 2012 game were “hitting each other as though they were having a pillow fight”, which can do little to aid the spectacle.

Other examples of all-star games can be found in the MLB, NHL and NBA. Thus this is what happens when obscure sports are propagated within national borders; there’s no foreign foe to vanquish (the presence of Canadian teams in the MLB and NHL doesn’t seem to provide that source of rivalry) so the deep well of nationalist fervour lies untapped.

All of which brings us nicely to the next event on our shortlist.

International Rules Series

Nice try, Tadhg. I'm still not buying.

Nice try, Tadhg. Still don’t care.

If no-one else in the world plays your sport why not just find the nearest equivalent, create a hybrid of the two, and manufacture a showcase event? That’s what the Australians and Irish did in the sixties when their own unique brands of hand-football were stewing in their own domestic juice.

To the uninitiated (99.9% of mankind), this bastard of a game takes representative players from the disparate worlds of AFL and Gaelic football and creates a mash-up which at least has the benefit of being as violent as it is meaningless.

It’s played twice every three years and, despite dwindling interest in the game, has been stubbornly propped up by the AFL in direct response to the success of the representative competition of their local football code arch-rivals, the NRL; whose State of Origin series is vastly more popular (and lucrative), sustained as it is by the mutual hatred between Queenslanders and New South Welshmen.

2005 ICC Super Series

This event at least has the virtue of having been recognised as a failure and has been scrapped. The ‘Super’ Series pitted the undisputed world champions Australia against a Rest of the World XI in three ODIs and one Test match.

The principle behind the event was that the Australian side had become completely dominant in world cricket, and had a reputation of being unbeatable. This basis was undercut somewhat as it was staged one month after the Aussies were beaten in the 2005 Ashes.

Suffering from a noticeable lack of intensity, the drab matches were played out in the half empty MCG and SCG and were all won comfortably by the home side. The Rest of the World XI, featuring stars such as Brian Lara, Sachin Tendulkar, Muttiah Muralitharan and, er, Steve Harmison, were a model of disunity.

Geoffrey Boycott described the series as a “bunfight” and said that there was “nothing that resembled cricket” in it. Wisden summed up the Test match as: “a terrible game of cricket. It had a small crowd, little meaning and was forgotten quickly.” Its first-class status has since been revoked.

The World XI players seemed to be there more for fun than anything else. Freddie Flintoff came up with some refreshingly honest opinions amidst all the bullish official statements: “I’ve got the Super Series in two weeks’ time. I can’t think of anything worse,” he said, adding on arrival; “I’m only here for the food.”

Presidents Cup

Suffering in direct comparison with the passion of the Ryder Cup, this event too struggles with the lack of pride that comes in representing a ‘Rest of the World’ (minus Europe) team. Worse, as any get-in-the-hole enthusiast will tell you, it’s not as if the Americans themselves are often galvanised by representing their country. This truly is a dead duck tournament, though you wouldn’t know that if you spoke to a South African or Australian golf nut.

Inaugurated in 1994, the Yanks have won seven of the nine tournaments, losing once and tying on the other occasion. But, really, who cares?

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